The company was founded back in 1939 in Japan as automotive parts manufacturer. Its brand name, “Zexel” derives “Z” from the word zenith as the company believes to reach the zenith of performance. On the other hand, “excel” represents the philosophy of excelling at customer satisfaction. In 2000 Robert Bosch GmbH bought the company after which Zexel became a Bosch brand name. The company manufactures and markets systems and parts for gasoline engine management, transmission controls, passenger car brake systems, sensors for automotive application and control units for airbag systems. The company accomplishes the production of these parts and systems with state-of-the-art production facilities and processes. The company also considers environmental protection as important during all the stages of its production procedures. AutoplusDubai is a dealer in automotive parts. Zexel auto parts are available with AutoplusDubai.